Look carefully, and you will see the owner of this grocery stall in Bekasi, Indonesia. Hotmian, a mother of three, purchased the micro-business from her sister after her own building materials business went bankrupt in 2009. Grocery stalls like this one face fierce competition in urban settings, so enterprising owners must find ways to make their businesses stand out. Hotmian has done this is by selling homemade fried noodles, along with snack foods, rice, eggs, sugars, flours, shampoos, soaps and cigarettes. She also offers catering services for clients who want specialty dishes from North Sumatra, another province in Indonesia.

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