FALLS CHURCH, VA: Five Talents USA, a leader in catalyzing financial services and businesses among the extreme poor, has released a new website.
The completely redesigned site provides a fresh look with streamlined, responsive design; improved functionality, and enhanced, image-rich content.
"Designing the new website has given us an opportunity to celebrate the stories of entrepreneurs from around the world. We've been blessed with this chance to honor their creativity, dignity, and the impacts they are making on their families and communities", says David Chaves, the Communications Manager for Five Talents USA.
The new website features a clean, uncluttered design, and has been developed with input from a variety of friends and partners. Earlier this year, Professor John Gilroy and a team of graduate students from Georgetown University helped to analyze the previous website and provide suggestions for improving user experience. The new website was also developed in partnership with Five Talents UK in an effort to unify the organization brand.
User experience is at the heart of the new design as it aims to facilitate colorful journeys of exploration, discovery, and engagement. The site includes quotations, videos, news articles, statistics, and resources for churches. It also introduces new vision and mission statements for the organization.
"Over the years, Five Talents has grown and matured. We've always had a holistic approach to community development and our focus is really quite different from traditional microfinance charities", says Board Chairman, Jim Oakes.
"Our Board has reaffirmed Five Talents' commitment to economic empowerment among the extreme poor while emphasizing the inherent dignity of our members and the contributions of our partners to build strong and sustainable communities."
The new website highlights Five Talents impacts in a new way. By tracking members trained, communities reached, and businesses developed, Five Talents celebrates ongoing development in low-income communities of eight countries around the world.
"We are excited for visitors and friends of Five Talents to interact with the new site", says Dale Stanton-Hoyle, the new Executive Director.